By Hector Simfukwe

Media ICON JEFF SITALI has died.

Mr. SITALI’s friend DICKSON MWANSA confirmed the death of Mr. SITALI saying he died after an accident at his studio.

Professor MWANSA says details of the funeral will be given at a later stage.

Mr .SITALI will be remembered for having played a critical role in Television productions in Zambia featuring and producing a number of TV series and adverts.

Meanwhile, ZNBC Director General BERRY LWANDO has expressed his shock at the untimely death of Mr SITALI.

Mr. LWANDO said Mr. SITALI revolutionised advertising in Zambia and transformed it into storytelling, as evidenced by many of the productions that he was responsible for.

He described Mr. SITALI as a top creative director that Zambia has ever had.

Mr. LWANDO said Mr. SITALI will be remembered for the role he played in mentoring many media practitioners in the country.

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