By Paul Shalala

Information and Media Permanent Secretary THABO KAWANA has warned that the use of artificial intelligence by media organisations can pose ethical and professional challenges.

Mr. KAWANA says artificial intelligence has the potential to lead to distortions especially when voices are imitated or faces of prominent people are recreated.

Speaking at a Dialogue Forum organised by the Public Private Dialogue Forum, Free Press Initiative and MISA Zambia, Mr. KAWANA said media institutions must be careful when using artificial intelligence because it can bring problems when it comes to authenticity of information.

And Public Private Dialogue Forum Director General ANDREW CHIPWENDE said artificial intelligence must work for everyone.

Mr. CHIPWENDE said the technology must not only be seen to be working for the elite but for everyone in society.

Meanwhile, MISA Zambia National Coordinator AUSTIN KAYANDA said the advancement in technology has forced the traditional media to stop operating the old way and adapt to new ways of doing business.

And speaking on behalf of the Free Press Initiative, Millennium Radio Station Manager MARY MBEWE said her institution organised the event to give an opportunity to media practitioners to talk about Artificial Intelligence.

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