Betway Zambia has announced a K10 million annual deal to become the Official Betting Partner of the Zambian Premier League.
The landmark deal to the recently de-linked ZPL from the Football Association of Zambia (FAZ) will see Betway acquire rights in the MTN Super League as the official betting partner.
Currently, Betways presence in the ZPL can be seen by their sponsorship of MTN Super League sides Nkana FC and Green Buffaloes.
FAZ president Andrew Kamanga said the Association was excited about the partnership between ZPL and Betway Zambia.
Not too long ago the Football Association of Zambia took the bold step to de-link the premier league from the mother body. Since the de-linking FAZ has set out to actualize this progressive step which had been procrastinating for many years. We pledged to the football community a few years ago that the de-linking of the league was one of our priority areas in revolutionizing the Zambian game, Kamanga said in a speech read on his behalf by vice president Justin Mumba.
We are happy that the Zambian Premier League has hit the ground running since taking up the commercial side of business. With what we are witnessing today, we have no doubt that the future of the Zambian game is bright.
ZPL chairperson Kephas Katongo said the league aimed to create a passive income for clubs through innovative ideas for the growth of the ZPL.
This partnership will not only look at sponsoring the league but will also look at capacity building as well as monthly player and coach of the month awards. We urge all the clubs to be professional in line with the requirements of the Zambian Premier League, Katongo said.
Betway Zambia Chief Operations Officer Trevis Mulenga pledged the companys commitment to developing the game with stakeholders such as ZPL and FAZ.
We will be sponsoring MTN Super League and will be called the official betting partner of the Zambian super league. The partnership in itself is an investment of up to K10 million annually. Zambian football has reached milestones. We have gone to the AFCON, and we are definitely coming back to where we belong, Mulenga said.
“We want to see more dreams achieved through this partnership. This partnership in itself is not only going to support local football but it will ensure that it empowers and helps develop football to the next level. We are going to work with FAZ to ensure that not only Super League teams but everyone around the game benefits from this partnership.
The New Dawn government stands fully behind initiatives that promote the growth of sport in Zambia. We are fully confident that our athletes will achieve new heights of excellence and our communities will flourish. May this partnership serve as a beacon of hope and progress of sport in Zambia, Sports permanent secretary Kangwa Chileshe said.
By FAZ Media